Wine, defined as the fully or partially fermented product of crushed or uncrushed grapes is a valuable and widely consumed beverage all around the world. It is now a daily commodity enjoyed by most of the people, irrespective of class and social status. The consumption of wine is primarily based on the consumer’s preference.
What makes wine special?
Wine is a blend of different complex chemicals and compounds. The major constituents of wine are water, alcohol and various organic and inorganic compounds. Basically, the two alcoholic group ethanol and methanol are present in a definite proportion. The reasons why their consumer is increasing day by day are:
· Chemical composition
· Indifferent colors
· Tempting aroma
Chemical composition
The organic compounds such as tartaric, malic, citric, lactic and acetic acid, and inorganic compounds like glycerin and sugars (glucose, fructose) are present. In addition to these compounds, various acids, antacids, vitamins, minerals, volatile acids, and phenolic compounds are also present in appropriate content.
Indifferent Colors
The color property helps determine the relationship with phenolic compounds and to characterize the aging time of wine. There are a variety of colors like red wine, rose wine, white wine, etc. These colors help in distinguishing young wines with aged wines. In contrast to red and rose wines, white wines consist of hydroxycinnamates, a phenolic compound at trace levels.
Tempting aroma
The aroma present in wine is also a significant factor for its increasing demand. There are many organic and aromatic compounds like esters, organic acids, volatile phenols, aldehydes, ketones, monoterpenes, alcohol and its functional group present in wine. These compounds make the beverage more tempting to its drinkers. Moreover, aromatic compounds are very useful related to the end quality of the wine.
How good is it for your health?
The consumption of wine, which has enriched bioactive compounds, acts as a great anti-oxidant. Consumption of wine prevents from various cardiac diseases, boosts your immune system and even reduces the risk of diabetes to a certain extent. All wines have health benefits, but natural wines are regarded as being much more so. Natural wine is easily accessible from an online seller and has numerous advantages over regular wine.
On the contrary, its darkest side is also very dreadful. Excessive use of wine can be harmful and a direct threat to life. Experts report says that consuming wine regularly is like placing a direct call to death as its consumption increases the death probability by almost twenty percent. Thus, moderate consumption is the safest zone.
Wine business economy
The wine market is extremely tremendous and undergone several changes since the 1990s. The European Union holds the largest market share of wine in the globe with an annual 17,500 million liters of production.
Rob McMillan, an American EVP, and founder of the Silicon Valley Bank Wine Division report in his article State of the Wine Industry 2018: "Successful wineries 10 years from now will be those that adapted to a different consumer with different values". The eminent American merchants and dealers of red wines like the Sokolin burgundy Red Wines and others are following the same approach as suggested by Rob McMillan for increasing their market.
