Gianni Versace founded Versace, an Italian luxury fashion house, in 1978. The label is well-known for its glamorous apparel, which draws attention to the worlds of artists, actors, and fashion enthusiasts.
Since its inception in 1978, the Versace brand stood as an emblem of premium fashion, refinement, and refined taste. Many celebrities chose to wear the Versace range of products on the red carpet, which helped the brand's global popularity even more.
Versace still has a wonderful image today. There are some facts that some people don’t know. So, let’s dig them out!
Versace is usually pronounced wrong
Donatella Versace, Gianni Versace's sister, acknowledged in an interview with Vogue that most people had been saying Versace incorrectly. She pronounces it 'Versachee,' not 'Versach-eh.'
The log is connected with Greek mythology
The logo of the fashion label depicts the head of Medusa, a Greek mythical character. Versace picked Medusa as the logo because of her ability to make people fall back in love with her. They were hoping that their outfit will have the same impact on individuals.
Versace is fur-free
Fur is no longer used. Versace began phasing away fur from their products in 2019, stating that they did not want to slaughter animals for fashion. This move was made in response to other fashion businesses, such as Gucci, going fur-free.
Versace was among the first brands to invite celebrities to fashion shows
It is not an exaggeration to argue that Versace is the company that developed supermodels by paying them exorbitant fees for each fashion show. Several celebrities and royalties, including Princess Diana, Elton John, Cher, Michael Jackson, and Madonna, were close friends of Gianni Versace.
In reality, he collaborated with a large number of them. He launched commercial campaigns with some and partnered with others on a special music performance during his fashion presentations. During his runway events, they were all invariably welcomed to the front rows. What better way to promote a brand than to have celebrities as fans?
The biggest muse of Versace is Donatella
As brothers and sisters, Gianni and Donatella Versace were inseparable. They backed each other up and listened to one another's advice.
Donatella, for instance, dyed her hair blond while she was 11 years old because her brother told her that this hue would look great on her. Years later, he was inspired to develop the perfume Blonde.
Donatella assisted him with PR and frequently counselled him on the concept of the models when he first launched his company. Gianni Versace launched the Versus collection in 1989 as a gesture of gratitude and support for his sister's ability.
Golden dress “Oroton” is Versace’s trademark
The iconic and unforgettable shimmering golden gown was made specifically in 1982. Its metallic fabric, which resembles a thin net, has the trademarked term "Oroton." It has existed in a variety of designs and variants since its inception and continues to do so to this day.
During Milan Fashion Week in September 2017, on the 20th anniversary of Gianni Versace's death, his sister Donatella collected several of the '90s fashion models he used to deal with and outfitted them all invariants of the golden outfit.
Because of Versace, Google develops the Google Image Search
That's correct! Donatella Versace gifted Jennifer Lopez a gown for her performance at the Grammy Awards in 2000. In truth, this dress was received incorrectly since it had a very low neckline, but Jennifer opted to wear it regardless.
The dress gained so much global media attention that Google recorded that user behaviour as an indication that they can include "Google image" as a search option when people search for anything visually and therefore locate the needed photographs.
The first fashion house that created a hotel in its name
Gianni and Donatella Versace chose to adorn their newly bought Miami mansion in their style and trademark in the 1980s. This is not just their first step into interior design, but also the start of a much larger project dubbed "Palazzo Versace."
There are presently two hotels with this brand, situated in Australia and Dubai. As you might expect, Versace created the furnishings and all of the décor, which exude elegance and plenty.
They are fashion innovators
Versace is well-known for its stylish creations that dazzle the world. They frequently combine odd materials with vibrant hues, resulting in creations that exude creativity.
Versace's homage collections, like the Native American and Pop Up collections, are excellent examples.
The founder of Versace was murdered
When serial killer Andrew Cunanan shot and murdered Gianni Versace outside his Miami house in 1997, the world was startled.
Versace was inherited by his family members when he died. Donatella became the brand's new face and led the firm into the 2000s.
