The practice of embroidery is universal. Back in the day, the sewers used different types, materials, techniques, and patterns of embroidery, depending on which region the design was made. They also learned how to make embroidery patches.
As a form of complex and ancient needle artwork, embroidery goes back hundreds of years ago, and was done mainly to identify who’s who in the society. In the ancient times, an embroidered dress was used to convey the social status, ethnicity, and system of beliefs that the wearer possessed. However, that’s no longer the case these days, and technology has allowed companies such as Printful: custom embroidery to offer affordable and state-of-the-art services that don’t take months to finish.
In this article, you’ll discover how custom embroidery and embroidery kits for beginners can help improve your company clothing.
Why should a company use custom embroidery?
Custom embroidery continues to establish an organization’s identity and helps in making it stand out. Sure, you can have your company shirts painted, but it only works when you want to create the impression that you’re a fun agency, which not all businesses are inclined to make.
In the corporate setting, custom embroidery can contribute to your identity in the following ways:
Custom embroidery makes the wearer look professional
Identification is an integral part of being professional. Many people, including your potential customers, base their reactions on the judgements formed within a few seconds of meeting you or your staff. Will you consider handing your hard-earned cash to a person wearing shorts and a regular shirt, identifying himself as a bank staff? Not at all.
Wearing a proper company uniform with an embroidery of your company brand and logo makes your employees look professional and more presentable, eliciting a favorable response and a level of trust from your customers and the public.
Custom embroidery makes distinguishing your employees easier
Another underrated advantage of having your staff wear embroidered company clothing is for easy identification of your employees. You want your company to excel in customer service? Have them roll up their sleeves, wear their uniforms, and give it their best shot in serving your clients.
On the other hand, it also helps the management weed out the rotten eggs in the basket, so to speak. A staff member wearing your customized company shirt is easily held accountable for lousy service and other potential anomalies.
Custom embroidery enhances company branding
Company branding helps you stand out from the rest, allowing you to grow your client base by attracting new customers and retaining existing ones. A positive branding increases the value of your company, increasing employees’ motivation to help scale your business.
As you work to attract new customers, you need to work on your branding as well. Customers tend to be loyal to companies where they feel heard and valued, and seeing your company brand in your employees’ uniform gives them peace of mind, knowing that they’re getting topnotch service and products from your brand.
Where can you place the patterns?
Besides making your employees wear fire-resistant shirts for their safety, you can have them wear custom-embroidered shirts for identification and style. Have your company carry your brand logo and other patterns in the following sections of the shirt:
Inner collar - It's best that you choose a small pattern if you’re planning to sew a pattern on this section. But, once it's done, it’ll really look cool no matter who’s wearing it.
Sleeves - Another way to take your company uniform to the next level is to have your logo sewn on the sleeves. It’s a common practice, but your design will definitely give out that ‘wow’ factor.
Neckline - This is an unconventional way to represent your company’s uniqueness. It can work if you want to communicate your brand as a non-traditional, distinctive, and out-of-the box organization.
Pocket - This is one of the most common locations for an embroidery, and for good reason. The pocket area is one of the most visible parts of your clothing, but it doesn’t mean you have to be boring about it.
Recap
Embroidery has become more accessible and easier to make with the technological strides in the fashion industry. Companies should consider having a custom-embroidered clothing as it allows the staff to stand out while carrying their brand.
