BeautiControl introduces makeup line
By Carla Snuggs

BeautiControl may be one of the best kept secrets in the world of beauty, but while it may be unknown to many, it was actually founded over three decades ago and touts a large and passionate fan-base of women across the country. 

Now BeautiControl, in the midst of a total re-branding, is showing off a fresh, sleek new look and a “be you. be beautiful.” philosophy that speaks to what so many women are looking for in a beauty line. The first big unveiling is the newly designed color collection, which includes the introduction of seven new products, which launched recently on BeautiControl.com.

My favorites from the color line are the lip perfecting pencil, hydra brilliance lip color, lip shine lighted lip gloss – the ultimate combo for a perfect  pout. 

lip perfecting pencil: Seals lip color with smooth defining lines that minimize feathering. Available in seven smudge-resistant shades, unique waterproof formula extends lipstick wear. Convenient wind up applicator means no sharpening necessary ($14, Beauticontrol.com).

hydra brilliance lip color: Each creamy sweep is enriched with hydrating aquatic herbs, essential vitamins and antioxidants to lock in moisture and lavish lips in vibrant color. Color-magnifying crystals add extra brilliance to all 26 lustrous shades ($18, Beauticontrol.com)

lip shine lighted lip gloss: Gives lips a luscious shine in a range of six high gloss finish shades. Comes with built-in LED light and mirror for quick and easy touch-ups anytime, anywhere. Doe foot applicator provides flawless application ($22, Beauticontrol.com).

Other notable products from BeautiControl’s color line include:

pure touch blush ($20): A silky-smooth formula so color-rich you’ll be blushing for hours! Available in four natural looking shades that glide on evenly and minimize little skin imperfections to maximizing your natural radiance.

EYES

color impact eye shadow ($18): 24 intense stay-true colors sweep over lids with a velvety-smooth finish that stays put and feels comfortable all day. Apply dry or wet for added drama and attention.

intense mineral shadow trio ($20): Vibrant, intensely pigmented shades blend together easily to create just the right look. Choose from 12 long-lasting, fade-resistant color groupings. Apply dry or wet for added drama and attention.

dramatic lash mascara ($25): Amplifies the volume of lashes, making them appear thicker and longer with a multi dimensional brush that lengthens without clumping.

Press samples were provided by the brand/PR for editorial consideration, product testing, photography and review.