The trend in beauty and fashion influencers creating channels on YouTube is always growing, and so it's never too late to start your very own ‘beauty tips’ channel. With so many different beauty tips, niches, styles (even according to location), and makeup brands to cover, there always is space for new up-and-coming channels that can quickly gain an audience. Even if your audience begins with friends and family, if you do it right, soon their word of mouth will see your ‘new’ YouTube channel mature. However, to create word of mouth, there are a few tricks you will need to pull out of the hat.

We’ll begin with the obvious, which is creating a YouTube channel, and then we’ll look into how you can create quality YouTube videos so you can grab the attention of aspiring beauty fans!

1.     Create Your YouTube Channel

One of the first steps you need should be to create your channel. You can use a YouTube name generator to help come up with a good name for your channel. And if you are worried about the technical side of setting up a channel, don’t worry because there are plenty of guides, even on YouTube itself, that will teach you how to set up your channel. Once your channel is set up, you will then need to learn how to use YouTube’s settings, create Playlists, add featured images, and create attractive titles as well as descriptions for your videos. Thankfully YouTube is a user-friendly tool and it will not take you long to get to grips with its inner workings.

2.     Get Tips from Successful Beauty YouTube Gurus

Now just to be clear here – the operative phrase here is ‘get tips’. The one thing we do not want you to take home from this section is that you should ‘copy’ other YouTubers. This is a big no-no, and you may even get pulled up for copying another channel in the comments which is never good for a new channel.

You will need to differentiate yourself, and hopefully your personality will already be the first step to creating a unique YouTube channel. It is important to be yourself and use unique ideas or at least lend in a diverse array of ideas rather than simply copying someone else. By watching other beauty tips Youtubers you will not only see how they present themselves, but you will also get an idea of the technical or quality side of the production that makes popular YouTube channels…, well, popular.

If it is production tips you are in search of in particular, then you can also look at other YouTube Channels that offer cooking tips, tips for gamers, and so on. You will get an idea of their personality, how they present themselves and their content, and the quality of video + sound used.

3.     Take Note Of YouTube Comments

In the world of business, most of the brands that are successful listen to their customers. They respond to social media comments, take note of bad feedback and turn it into a positive (a.k.a. reputation management). That is to say, if you receive bad feedback, then use those comments to improve any points made in the comments area. Now, this is not always easy because you can’t keep everyone happy. Now, adding to this, you can also get some great advice from the comments area. If your viewers/subscribers make suggestions, try to accommodate them – that is, if the suggestions are sensible. Moreover, don’t be afraid to ask people to leave comments, requests, and advice on how you can improve your channel to improve their viewing experience!

4.     Purchase a High-Quality HD Camera

Now you don’t have to break the bank when buying an HD camera because there are plenty of low-end brands that offer the same HD tech as the high-end brands. The pricing does change with technology, of course, but sometimes the higher priced HD cameras mean you are paying an extra premium for the brand name. That said, to begin with, you may be able to get away with using your iPad or touchpad camera. After testing the water with your new hobby, if you feel that becoming a YouTube beauty guru is something you can commit to, then make that investment in HD tech.

5.     All the top YouTubers Have High End Microphones

When you take heed of ‘step 2’ in this guide, you will also notice that many of the YouTubers use high-quality sound equipment. Now this may seem like overkill, but believe us when we tell you, it makes all the difference. These YouTubers buy top quality sound equipment for good reason. Once again, much like HD cameras, you do not have to spend an arm and a leg on a microphone if you are not overly worried about brand names. Obviously, being a beauty guru and not buying the best brand is going to be a tough one!

Your First Steps to Becoming a YouTube Beauty Guru

In this guide, we took through some of the first steps you will need to take to become a YouTube beauty guru.

There is obviously much more to learn once you get past our 5 steps, but to kick-start your online campaign, be sure to get the basics down first. You will need some minor technical know-how to learn the YouTube platform, and you will need to see how other successful channels present their content to give you ideas on how to present yours. You will also need to constantly improve your content and one the best way to do this is by listening, adjusting, and adapting to your audience. Finally, don’t sell yourself short with inferior/low-quality quality video or sound. If the sound and video quality is top notch, then your personality, brilliance, and professionalism will shine all that much more.