Social media is the new front for marketing businesses. Businesses no longer only compete in the physical world but the virtual world as well which has a much further reach regarding customers. it also brings the customer closer to the brand where they can interact with it in real time as it interacts with them. One of the most popular social media platforms is Twitter.

Twitter is a short text platform that allows users to share content in 140 characters or less with the addition of images and videos. Text is its primary format. It provides the opportunity for businesses to promote their products or services far and wide and allow them to engage with them in real time. With the growing popularity of Twitter for business use, there are definitely several benefits that draw them. These benefits can be replicated with the beauty business to capitalise and stand out from their competitors. Here a few reasons why Twitter should be a consideration if you are in the beauty business. 

A Large Audience

Twitter has a huge audience. It is attractive to a lot of people because of its real time updates and capabilities for interaction. It boasts over 187 million monetizable daily active users with the largest demographic being between 25 and 34 years old. This demographic are often people who are largely interested in the world of beauty. They are not only interested but have the purchasing capability to buy beauty products without the intervention of anybody else. This is often working class type people that do not need to ask their parents for money if they need to purchase something. These are a great target audience for beauty brands. 

A Way to Target Followers

Followers can either make or break your success as a business on Twitter. The more the followers, the higher chances your brand has of being shared widely, creating more awareness and potentially, purchases from the generated awareness. Hashtags are another way businesses can target followers that are interested in beauty products and services. Popular beauty hashtags have conversations already going that a business can capitalise on to engage followers and put the word out there about their brand. If you do not want to do all the work for yourself, Twesocial has all the resources to get your Twitter following growing on your behalf in exchange for a fee. Twesocial has an account manager that is dedicated to your growing your page using the best Twitter practices.

Methods of Providing Customer Service

The conventional ways of customer service can be challenging in terms of response times to queries of customers. Sometimes, picking up that phone, making the call, waiting on an agent can be rather frustrating. Twitter makes customer service more responsive by allowing customers to directly message businesses and also engage on posts through the comments and tags. Tags draw the attention of a business toward a concern or opportunity for the brand. A more responsive business is a great recipe in maintaining customers and creating great customer service levels.

Ability to Engage

Twitter is all about being social. It has several features that make this possible including comments, content sharing options for images, videos and text. Due to its real-time sharing ability, content can easily become outdated in a matter of seconds but if a beauty business pots regularly and consistently, the algorithm works toward their favour. It is not only about posting content but sharing other followers and users’ content through retweets. Some viral content may go a long way in creating engagement. Additionally, Twitter allows for polls and posing question to customers that get conversations going with followers. The more people are interested in the poll or question session, the more coverage it will have bringing more awareness of the brand. 

Conclusion 

Twitter is a great option for beauty businesses looking to add to their customers. The beauty of the platform is it is not limited to location and provides access to customers in the far corners of the world which make its reach unmatched. Additionally, it provides an opportunity to have better customer service and engagement with customers that was not possible by telephone or conventional means. Beauty businesses can take advantage of this without spending as much as they would on marketing team.