Businesses are moving further away from conventional marketing methods to take advantage of the affordable and far-reaching marketing that social media offers. Many social media platforms exist that provide opportunity to businesses including Facebook, Instagram, Twitter and TikTok. Most popularly, Instagram is becoming the new area for beauty businesses to engage with users and potentially, make them customers. To truly harness the potential of Instagram as the preferred platform for beauty businesses, consider complementing your efforts with an organic growth service for Instagram, which can help you authentically expand your reach and connect with a highly engaged audience.

Instagram has over 700 million active monthly users who use the platform with its many features to share content as individuals or as a business. It allows users to share content especially as images, videos and text to the least extent. The most popular avenues for Instagram are through images and videos. As a new user, it is easy to get lost in all the information and features. This means you need to know what works and does not in order to make the most of your experience on the platform. Here are the ways beauty businesses can use Instagram.

Use Targeted Hashtags

Hashtags will help you locate uses that have a common interest in beauty or in a related niche. Hashtags group content about a similar topic or niche and allow users to engage with each other about different subjects including products and services on the niche. Businesses can take advantage of hashtags by using content they find under relevant hashtags. Beauty businesses can further benefit from hashtag generators such as Task Ant, a tool that will generate the best hashtags to use with each post, which will help with targeting audiences and engagement. Alternatively, the content under these hashtags can be a great benchmark for businesses when it is time to create content. 

Businesses do not always have to draw attention to themselves through content alone. They can engage in the conversations started under hashtags or participate with their own content without hard selling themselves. 

Take Advantage of Trends

Social media is to a large extent all about instant entertainment. Most people that binge on the content are looking for something that is interesting, entertaining and relatable. Beauty is an area that is familiar with new trends because it is constantly innovating to suit many different beauty tastes. When there is a beauty trend, many users engage through commenting and creating content relevant to the trend. This gives the trend momentum on the algorithm that means it will be seen by more people on the Instagram application. Beauty businesses can take advantage of trend through engaging and creating content that is relevant to the trend. 

Engage with Relevant People in Niche

Niches are a great way to narrow down the users targeted for beauty businesses. Within niches, not everyone is respected or valued equally. There are some users in niches that have a greater and larger following than others. this comes with already established rapport that may have been built through sharing great content or being a trustworthy name when it comes to fashion. These people will guide your brand on what content and tactics you can use to grab the attention of the niche that you are looking to sell your beauty products. 

Work with an Influencer

Influencers are the popular kids on Instagram and in order to get in with the crowd of beauty, businesses need to get in with them. Influencers have already established followers who trust them and can easily take their word for it if they endorse your brand. Some of the popular beauty influencers include Kyle Jenner and Kim Kardashian. Choosing an influencer is going to depend on your budget and target market. Depending on the demographic characteristics, you will be guided on who the best influencer to use may be. 

Use Stories and Reels

Stories drive a ton of engagement that can add value to your beauty business. Over 250 million users have shared a story on Instagram so it is largely popular. It allows the user to share photos and videos that disappear after 24 hours like it is on Snapchat. Additionally, there are tools that users can use to make their content more interesting. Reels allows 15-30 seconds clips with music. These features broaden creativity for content that can create engagement around your brand. 

Conclusion 

Instagram, taken seriously, can be a great way to build a customer base. By taking advantage of ts features such as Stories and Reels, engaging niches and influencers, a beauty business can create content that is appealing to users and creates noise around the brand.