Given how many different marketing methods there are, it can be quite difficult to create an effective strategy. You need to pick and choose what you believe would work the best for your business.

If you are still inexperienced with advertising a brand and would like to get some suggestions for your next marketing campaign, use the ideas mentioned below. 

Organize Giveaways

Organizing giveaways on social media or your website is bound to attract more customers. You can make your own shirt with Printify and take advantage of giving away custom merchandise to those who join.

For instance, if the contest is on social media, ask the participants to share and like the post to join. The more people engage with the content, the more people it will reach. And given how common it is for such type of content to go viral, you can expect to reach quite an audience.

Try Different Suppliers

Around 27% of global online retailers have adopted dropshipping by February, 2018. The number has been increasing since then because dropshipping eliminates the need to worry about logistical processes like warehousing, shipping, and returns.

However, as a dropshipper, you need to rely on a supplier. Not having someone to provide you with goods will lead to a quick downfall of a business.

If your business model allows for it, try exploring potential collaboration opportunities with suppliers and offer to promote their goods to your customers. 

Sometimes, a business becomes too stagnant, and introducing a new product could be an effective method to break the ice and initiate business growth.

Offer Perks

A freebie here and there could go a long way in building customer loyalty. In fact, if a customer is happy with your services, the odds of them recommending your brand to their friends or family are pretty high.

For example, offer free shipping to their first order. If you have a newsletter, encourage them to sign up for it by providing a one-time discount code for first-time subscribers. 

These little things may not seem like much, but if you have some resources to spare, give it a try, and you will see the positive results customer perks will bring to your brand.

Collaborate With Micro-Influencers

Forget about A-tier celebrities with millions of followers. There are plenty of micro-influencers who may lack the numbers, but they cost less and are easier to agree with. Besides, just because someone has fewer followers, it does not mean that their promotional campaign will produce worse results.

If anything, micro-influencer marketing gives similar and even better results because some micro-influencers have better overall engagement rates on their content. 

Hire Professional Help

If you are someone who does all the marketing work themselves, perhaps hiring professional help could be an option to improve the results? 

Since there are so many aspects of managing an online business, you likely lack the time and knowledge about some things. For example, search engine optimization. Since SEO requires a lot of skill and time to pull off a proper campaign, leaving it in the hands of a professional who knows their stuff is a solid piece of advice.

Having another person or agency working on one part of your brand promotion would give you more time to focus on business elements that have not been receiving enough attention.

Join Less Popular Social Media Platforms

Facebook, Instagram, Twitter, Pinterest, and other popular social media platforms have millions of active users, making them quite attractive as a hub to promote your brand. However, the problem with these platforms is that they are too competitive. Other brands are likely pouring more resources than you can afford and make it next to impossible to really stand out. 

With that said, why not look for other, relatively unknown social media sites that are not saturated with massive brands promoting themselves? 

Some of the examples of less popular social media platforms include Yubo, beBee, and Fark. If you were to join these and other relatively small social media sites and be one of the first to create a marketing campaign, you could gain quite a few new customers.

Participate in Podcasts

Podcasts provide another platform to advertise yourself. If there are some podcast hosts in your industry who are looking to invite new guests, send them an email or give them a call and let them know that you would be more than happy to participate. 

Discussing industry-related topics and having the opportunity to give a shoutout to your brand is worth it, even if you have to pay a small fee to join a podcast.

Leave Comments

Leaving comments may seem like an outdated tactic, but they can still work. There are sites like Reddit and Quora, as well as various internet forums. Also, let’s not forget about the YouTube video comment section.

When commenting, do not go overboard with spamming because most communities will likely delete or ban you from commenting again. If you decide to leave links that redirect to your website, do so with some caution and not spam too much.