In a world where fashion is constantly evolving, supporting women-owned businesses is a powerful way to invest in style, creativity, and empowerment. Women entrepreneurs are redefining the industry with innovative designs, ethical production, and inclusive fashion that celebrates all body types and personal styles. Whether you’re looking for sustainable pieces, statement accessories, or everyday wardrobe staples, this guide highlights some of the best women-owned fashion brands to shop now. Get ready to refresh your closet while championing talented female designers and business owners!

Zillajee

‘Zillajee’ is a women's clothing brand offering Premium Cotton Lounge and Sleepwear in Vibrant Prints. 

What to Buy: Zillajee Cotton Pajama Pants Women - Floral Whispers 
Handmade from 100% soft, breathable cotton, Zillajee's floral print pajama/lounge pants are ideal for lounging, relaxing, or lazy Sunday mornings. They come with pockets for convenience and an elastic waistband with a drawstring for a customizable fit. Also, available as pajama shorts. Shop Zillajee's Bundle Deals and save when you buy multiple pairs.  Shop: Zillajee.com

Lorrel 

Lorrel is a Black woman-owned women's sustainable apparel brand that has revitalized the concept of the capsule wardrobe.  Each piece in the collection has been carefully created to be versatile and interchangeable, allowing customers to mix and match items to create multiple different looks. 

Inspired by her grandmother, Lorrel Bunch, Telicia founded Lorrel. Grandma Lorrel’s stylish approach to dressing inspired the brand's concept of mixing quality, fashionable pieces that work together to create a unique and versatile wardrobe.When wearing Lorrel women can feel beautiful and confident while reducing their carbon footprint.  

What to Buy: Lorrel, Betty Dress
Betty is a versatile long-sleeved mini shirtdress.  She has a button front closure and pockets. She is one of the most versatile pieces in our capsule wardrobe collection. She looks great alone or worn open as a jacket over one of the other styles.  Shop: Lorrel.com

Selfie Leslie

"Selfie Leslie was founded in Australia and came to California in 2016, so it's an Australian-born, Los Angeles-bred brand. Owned by fashion lovers who are obsessed with fun and feminine styles, it’s dedicated to bringing you the cutest dresses and rompers, tops and bottoms, jumpsuits, and more. The brand is always updating its inventory with new items, so stop by often to see what it’s up to!" 

What to buy: Selfie Leslie Flirt Frill Trim Halter Maxi Dress  
The Flirt Frill Trim Halter Maxi Dress in wine is your go-to piece for turning heads. With its stunning halter neckline, frill detailing, and flowing maxi silhouette, this dress effortlessly blends elegance and allure. The rich wine hue is perfect for date nights, weddings, or any occasion where you want to feel unforgettable. Its lightweight fabric ensures comfort, while the chic open back adds a flirty touch. Pair it with strappy heels and delicate accessories for a show-stopping look that’s as timeless as it is stylish.  Shop: Selfieleslie.com

shortyLOVE

shortyLOVE was founded by Sloane Gibney Grossberg, a successful woman entrepreneur who launched this brand after being a designer for almost two decades (working for some industry giants, including Liz Claiborne, Gap, Marc Jacobs and Anne Klein).

What to buy: friday weekender travel bag 
Friday is a weekender travel bag that’s perfect for getting away! This double-strap bag with a drop length of 10.25” will comfortably fit whatever you need for your weekend adventure. It has a zip top, inside pockets and organizers, and additional storage with a side zipper to hold those extra items, too!  Shop: Shortylove.com 

Neon Army

Neon Army is a female-owned brand from London that specialises in vibrant, handmade and beaded, vegan fashion and beauty accessories infused with positive affirmations.  All our designs are exclusively designed by us.  Neon Army is stocked in Atlantis the Royal in Dubai and is also a pop up concession in Fenwick, London.  The brand mainly runs from its online shop in London and ships worldwide.  The founder, Claire Rodrigues Lee is a huge advocate of the laws of attraction and previously manifested a hugely successful career as an award winning Kpop songwriter, accruing over 20 number 1s worldwide so believes in the power of the positive mind.  Neon Army seeks to encourage, empower and prove that anything is possible, if you believe in yourself. 

Neon Army sells many gorgeous accessories from headbands to makeup bags and also has an exclusive collection of sustainable one of a kind, limited edition vintage inspired jackets called REWORKED by Neon Army.  These are preloved jackets reinvented to create wearable art.  Each jacket is individually designed with hand painted detail by Claire including machine embroidered text ,hand sewn embellishment, appliqués and stud work.  Neon Army is renowned for its positive affirmations and each jacket comes with a unique message.  No two jackets are the same and each comes with an obsidian heart charm renowned for its amazing benefits, especially in deflecting negative energy. Shop: Neonarmyofficial.com

iteration

iteration is a community-led brand creating the next era of intimates with real women. All bras + undies are designed to solve problems (wire-free bras that actually support with a hidden mesh sling, straps that won’t slip or pinch, and undies that don’t dig). Each product was co-created with a community of over 1,200 women (so you know they really work). Made from sustainable, natural modal (instead of plastic nylon or polyester), the fabric is super, super, super soft so they’ll be the best bras + undies you’ll ever get your hands (or boobs + butts) on. 

What to Buy: iteration Triangle Bra    
iteration’s Triangle Bra was designed for maximum comfort and versatility. The brand’s signature “Magic Straps” stay in place without any digging and pinching, and they’re front-adjusting with a racerback option to fit you just right. The fabric is a dreamy soft, natural + breathable modal that will make this the comfiest bra you’ve ever worn. The style has a chic center front keyhole for a sexy look that can go from morning to night (Tip: community wear-testers loved this detail since it increased airflow to avoid boob sweat). Shop: iterationera.com

June Adel

June Adel, owned by Audrey Herring, is a trusted source for affordable boutique clothing designed to make women feel comfortable and confident. Our unique boho-inspired collections prioritize loose, flowy styles that embrace natural beauty. From plus-size options and jewelry to blankets and slippers, we offer a wide selection of hand-selected, high-quality fashion.

What to buy: Sewn+Seen Knit Heart Print and Checkered Pattern Sweater
This adorable checkered heart sweater is the perfect cozy, yet chic addition to your outfit. Pair it with jeans or a cute skirt for a sweet look you’ll love. Shop: Juneadel.com